Our Story


Curls & Co. creates ethical hair care products for women with all curl patterns.A boom in the natural hair community has created opportunities for women to experiment with a variety of hairstyles from wash and gos to twist outs. 


Our small yet concentrated product line allows women to style as they please without having to use several products to achieve her desired look.We believe in celebrating your unique curls with the assistance of products that work for your hair and never against it.  

Meet Our Founder 

Loren Yusuf


I started Curls & Co because I have always had natural hair growing up and really wanted to create my own line of products that would encourage more women to embrace their natural curls. I also wanted my brand to be inclusive of all curl types, which is why we cater for all and created the brand slogan 'Every Curl Counts'. Not only does the packaging look super cute, but the products have been packed with nourishing ingredients to keep your curls hydrated. I have been a curly hair product junkie for years, so using my experience testing a wide range of products, I believe I have created two staple products every curly girl needs